India - items purchased in bulk after coronavirus outbreak by age 2020

According to a survey by Rakuten Insight on panic buying after the coronavirus outbreak, 73 percent of Indian respondents aged between 16 to 24 years stated that they stocked up on dry food items such as rice, noodles, pasta and flour. In the same survey, 61 percent of respondents indicated that they had not engaged in panic buying because of the coronavirus pandemic, while 39 percent of respondents did.

Leading goods purchased for stockpiling due to coronavirus (COVID-19) in India in 2020, by age

Characteristic	16 to 24 years old	25 to 34 years old	35 to 44 years old	45 to 54 years old	55 years and older
Dry food items (rice, noodles, pasta, flour...)	73%	79%	81%	88%	88%
Personal hygiene products (soap, shampoo, hand soap...)	50%	61%	66%	71%	65%
Medical supplies (disinfectant, sanitisers, surgical masks, household medication...)	49%	58%	65%	68%	60%
Hygiene paper products (toilet paper, paper towels, tissues, wet wipes...)	30%	40%	42%	38%	38%
Fresh meat and vegetables	37%	38%	38%	37%	35%
Frozen food items (frozen vegetables, frozen pizza, frozen meat...)	37%	39%	34%	30%	27%
Canned and preserved goods (canned vegetables, canned soup, pickled vegetables, pasta sauce...)	28%	33%	30%	25%	23%
Others	9%	6%	7%	7%	8%

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Release date

May 2020

More information

Region

India

Survey time period

April 9 to 30, 2020

Number of respondents

7,847 respondents

Age group

16 years and older

Special properties

among 2,466 female and 5,381 male respondents that engaged in panic buying

Method of interview

Online survey

Supplementary notes

Original question: What items did you stock up on?

The survey was conducted among
3,230 respondents aged 16 to 24 years,
2,953 respondents aged 25 to 34 years,
1,209 respondents aged 35 to 44 years,
331 respondents aged 45 to 54 years and
124 respondents aged 55 years and older.

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