During a March 2020 survey of B2B marketers in the United States, it was found that 68 percent of responding industry professionals decided to replace their planned live events with webinars as a result of the coronavirus outbreak. In fact, some 19 percent out of those expected to make this swap for most of their live events.
Share of B2B marketers replacing live events with webinars in light of the coronavirus outbreak in the United States as of March 2020
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B2B Marketing Zone. (April 6, 2020). Share of B2B marketers replacing live events with webinars in light of the coronavirus outbreak in the United States as of March 2020 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1119014/b2b-marketers-live-event-replacement-covid10-usa/
B2B Marketing Zone. "Share of B2B marketers replacing live events with webinars in light of the coronavirus outbreak in the United States as of March 2020." Chart. April 6, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1119014/b2b-marketers-live-event-replacement-covid10-usa/
B2B Marketing Zone. (2020). Share of B2B marketers replacing live events with webinars in light of the coronavirus outbreak in the United States as of March 2020. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1119014/b2b-marketers-live-event-replacement-covid10-usa/
B2B Marketing Zone. "Share of B2b Marketers Replacing Live Events with Webinars in Light of The Coronavirus Outbreak in The United States as of March 2020." Statista, Statista Inc., 6 Apr 2020, https://www.statista.com/statistics/1119014/b2b-marketers-live-event-replacement-covid10-usa/
B2B Marketing Zone, Share of B2B marketers replacing live events with webinars in light of the coronavirus outbreak in the United States as of March 2020 Statista, https://www.statista.com/statistics/1119014/b2b-marketers-live-event-replacement-covid10-usa/ (last visited December 23, 2024)
Share of B2B marketers replacing live events with webinars in light of the coronavirus outbreak in the United States as of March 2020 [Graph], B2B Marketing Zone, April 6, 2020. [Online]. Available: https://www.statista.com/statistics/1119014/b2b-marketers-live-event-replacement-covid10-usa/
