During a March 2020 survey of B2B marketers in the United States, it was found that 68 percent of responding industry professionals decided to replace their planned live events with webinars as a result of the coronavirus outbreak. In fact, some 19 percent out of those expected to make this swap for most of their live events.
Share of B2B marketers replacing live events with webinars in light of the coronavirus outbreak in the United States as of March 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
B2B Marketing Zone. (April 6, 2020). Share of B2B marketers replacing live events with webinars in light of the coronavirus outbreak in the United States as of March 2020 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1119014/b2b-marketers-live-event-replacement-covid10-usa/
B2B Marketing Zone. "Share of B2B marketers replacing live events with webinars in light of the coronavirus outbreak in the United States as of March 2020." Chart. April 6, 2020. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1119014/b2b-marketers-live-event-replacement-covid10-usa/
B2B Marketing Zone. (2020). Share of B2B marketers replacing live events with webinars in light of the coronavirus outbreak in the United States as of March 2020. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1119014/b2b-marketers-live-event-replacement-covid10-usa/
B2B Marketing Zone. "Share of B2b Marketers Replacing Live Events with Webinars in Light of The Coronavirus Outbreak in The United States as of March 2020." Statista, Statista Inc., 6 Apr 2020, https://www.statista.com/statistics/1119014/b2b-marketers-live-event-replacement-covid10-usa/
B2B Marketing Zone, Share of B2B marketers replacing live events with webinars in light of the coronavirus outbreak in the United States as of March 2020 Statista, https://www.statista.com/statistics/1119014/b2b-marketers-live-event-replacement-covid10-usa/ (last visited December 24, 2024)
Share of B2B marketers replacing live events with webinars in light of the coronavirus outbreak in the United States as of March 2020 [Graph], B2B Marketing Zone, April 6, 2020. [Online]. Available: https://www.statista.com/statistics/1119014/b2b-marketers-live-event-replacement-covid10-usa/
