During a March 2020 survey of B2B marketers in the United States, it was found that 34 percent of responding industry professionals did not expect their marketing budgets to change as a result of the coronavirus outbreak. A further 33 percent of B2B marketers thought those budgets would decrease by up to 19 percent in this situation.
Changes to marketing budgets in light of the coronavirus outbreak according to B2B marketers in the United States as of March 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
B2B Marketing Zone. (April 15, 2020). Changes to marketing budgets in light of the coronavirus outbreak according to B2B marketers in the United States as of March 2020 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1118993/b2b-marketing-budget-change-usa-due-to-covid-19/
B2B Marketing Zone. "Changes to marketing budgets in light of the coronavirus outbreak according to B2B marketers in the United States as of March 2020." Chart. April 15, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1118993/b2b-marketing-budget-change-usa-due-to-covid-19/
B2B Marketing Zone. (2020). Changes to marketing budgets in light of the coronavirus outbreak according to B2B marketers in the United States as of March 2020. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1118993/b2b-marketing-budget-change-usa-due-to-covid-19/
B2B Marketing Zone. "Changes to Marketing Budgets in Light of The Coronavirus Outbreak According to B2b Marketers in The United States as of March 2020." Statista, Statista Inc., 15 Apr 2020, https://www.statista.com/statistics/1118993/b2b-marketing-budget-change-usa-due-to-covid-19/
B2B Marketing Zone, Changes to marketing budgets in light of the coronavirus outbreak according to B2B marketers in the United States as of March 2020 Statista, https://www.statista.com/statistics/1118993/b2b-marketing-budget-change-usa-due-to-covid-19/ (last visited November 23, 2024)
Changes to marketing budgets in light of the coronavirus outbreak according to B2B marketers in the United States as of March 2020 [Graph], B2B Marketing Zone, April 15, 2020. [Online]. Available: https://www.statista.com/statistics/1118993/b2b-marketing-budget-change-usa-due-to-covid-19/
