As of 2022, mainstream cider brands accounted for 44.9 percent of off-trade sales in the United Kingdom (UK). It was followed by premium cider brands at 22 percent. Value white cider brands, such as Frosty Jacks, ranked last with four percent of off-trade sales that year.
Distribution of off-trade cider sales volume in the United Kingdom (UK) in 2022, by type
Characteristic
Share of sales
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The source provides the following information:
"CRAFTED – Broadly single glass bottle brands from independent producers such as Westons. Often with strong heritage and provenance cues.
PREMIUM – Mostly glass bottle-led brands such as Kopparberg and Bulmers. This sector is increasingly dominated by fruit cider.
MAINSTREAM – Mainly can-led brands such as Strongbow and Thatchers Gold.
VALUE AMBER – Largely PET bottle-led, amber cider such as Crumpton Oaks.
VALUE WHITE – Again largely PET bottle-led white cider brands such as Frosty Jacks."
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Weston's Cider. (April 1, 2023). Distribution of off-trade cider sales volume in the United Kingdom (UK) in 2022, by type [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1118918/off-trade-cider-volume-sales-in-the-united-kingdom-by-type/
Weston's Cider. "Distribution of off-trade cider sales volume in the United Kingdom (UK) in 2022, by type." Chart. April 1, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1118918/off-trade-cider-volume-sales-in-the-united-kingdom-by-type/
Weston's Cider. (2023). Distribution of off-trade cider sales volume in the United Kingdom (UK) in 2022, by type. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1118918/off-trade-cider-volume-sales-in-the-united-kingdom-by-type/
Weston's Cider. "Distribution of Off-trade Cider Sales Volume in The United Kingdom (Uk) in 2022, by Type." Statista, Statista Inc., 1 Apr 2023, https://www.statista.com/statistics/1118918/off-trade-cider-volume-sales-in-the-united-kingdom-by-type/
Weston's Cider, Distribution of off-trade cider sales volume in the United Kingdom (UK) in 2022, by type Statista, https://www.statista.com/statistics/1118918/off-trade-cider-volume-sales-in-the-united-kingdom-by-type/ (last visited July 03, 2024)
Distribution of off-trade cider sales volume in the United Kingdom (UK) in 2022, by type [Graph], Weston's Cider, April 1, 2023. [Online]. Available: https://www.statista.com/statistics/1118918/off-trade-cider-volume-sales-in-the-united-kingdom-by-type/