In an early 2020 global survey conducted among B2B marketers assessing the impact of the coronavirus outbreak on their business, it was found that 73 percent of B2B respondents have paused a product or service launch in light of the pandemic. The same was true for 83 percent of B2C marketers.
Changes to selected marketing activities in light of the coronavirus outbreak according to B2B marketers worldwide as of April 2020
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Marketing Week. (April 15, 2020). Changes to selected marketing activities in light of the coronavirus outbreak according to B2B marketers worldwide as of April 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1118855/changes-to-b2b-marketing-activities-due-to-covid-19/
Marketing Week. "Changes to selected marketing activities in light of the coronavirus outbreak according to B2B marketers worldwide as of April 2020." Chart. April 15, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1118855/changes-to-b2b-marketing-activities-due-to-covid-19/
Marketing Week. (2020). Changes to selected marketing activities in light of the coronavirus outbreak according to B2B marketers worldwide as of April 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1118855/changes-to-b2b-marketing-activities-due-to-covid-19/
Marketing Week. "Changes to Selected Marketing Activities in Light of The Coronavirus Outbreak According to B2b Marketers Worldwide as of April 2020." Statista, Statista Inc., 15 Apr 2020, https://www.statista.com/statistics/1118855/changes-to-b2b-marketing-activities-due-to-covid-19/
Marketing Week, Changes to selected marketing activities in light of the coronavirus outbreak according to B2B marketers worldwide as of April 2020 Statista, https://www.statista.com/statistics/1118855/changes-to-b2b-marketing-activities-due-to-covid-19/ (last visited December 21, 2024)
Changes to selected marketing activities in light of the coronavirus outbreak according to B2B marketers worldwide as of April 2020 [Graph], Marketing Week, April 15, 2020. [Online]. Available: https://www.statista.com/statistics/1118855/changes-to-b2b-marketing-activities-due-to-covid-19/
