Changes to B2B marketing activities due to COVID-19 in 2020

Published by
Julia Faria,
Jun 5, 2023
In an early 2020 global survey conducted among B2B marketers assessing the impact of the coronavirus outbreak on their business, it was found that 73 percent of B2B respondents have paused a product or service launch in light of the pandemic. The same was true for 83 percent of B2C marketers.

Changes to selected marketing activities in light of the coronavirus outbreak according to B2B marketers worldwide as of April 2020

CharacteristicShare of respondents
Delayed or reviewed budget commitments 86%
Paused a product or service launch 73%
Showing entries 1 to 2 (2 entries in total)
Created with Highcharts 7.2.2Share of respondents86%86%73%73%Delayed or reviewed budget commitmentsPaused a product or service launch
0%20%40%60%80%100%

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Release date

April 2020

Region

Worldwide

Survey time period

April 2020

Number of respondents

1,990 respondents

Supplementary notes

The source did not provide information on the exact date of survey.

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