In an early 2020 global survey conducted among B2C marketers assessing the impact of the coronavirus outbreak on their business, it was found that 92 percent of B2C respondents have delayed or put under review their budget commitments. The same was true for 86 percent of B2B marketers.
Changes to selected marketing activities in light of the coronavirus outbreak according to B2C marketers worldwide as of April 2020
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Marketing Week. (April 15, 2020). Changes to selected marketing activities in light of the coronavirus outbreak according to B2C marketers worldwide as of April 2020 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1118847/changes-to-b2c-marketing-activities-due-to-covid-19/
Marketing Week. "Changes to selected marketing activities in light of the coronavirus outbreak according to B2C marketers worldwide as of April 2020." Chart. April 15, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1118847/changes-to-b2c-marketing-activities-due-to-covid-19/
Marketing Week. (2020). Changes to selected marketing activities in light of the coronavirus outbreak according to B2C marketers worldwide as of April 2020. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1118847/changes-to-b2c-marketing-activities-due-to-covid-19/
Marketing Week. "Changes to Selected Marketing Activities in Light of The Coronavirus Outbreak According to B2c Marketers Worldwide as of April 2020." Statista, Statista Inc., 15 Apr 2020, https://www.statista.com/statistics/1118847/changes-to-b2c-marketing-activities-due-to-covid-19/
Marketing Week, Changes to selected marketing activities in light of the coronavirus outbreak according to B2C marketers worldwide as of April 2020 Statista, https://www.statista.com/statistics/1118847/changes-to-b2c-marketing-activities-due-to-covid-19/ (last visited December 23, 2024)
Changes to selected marketing activities in light of the coronavirus outbreak according to B2C marketers worldwide as of April 2020 [Graph], Marketing Week, April 15, 2020. [Online]. Available: https://www.statista.com/statistics/1118847/changes-to-b2c-marketing-activities-due-to-covid-19/
