J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowShare of global B2C marketers delaying campaigns due to COVID-19 in 2020
In an early 2020 survey of global B2C marketers gauging the effects of the coronavirus outbreak on their business, it was found that a large majority, 89 percent, decided to delay their marketing campaigns or put them under review. At the same time, 81 percent of B2B marketers took the same action in light of the pandemic.
