Portugal: Instagram influencers by follower numbers
In 2020, the majority of Portugese Instagram influencers at 48.5 percent had between 5 to 20 thousand followers. A quarter were 'nano influencers' with between 1 to 5 thousand followers, and 22.2 had between 20 to 100 thousand followers. 'Mega influencers' or celebrities with over 1 million followers made up a mere 0.13 percent of all influencers in the country.
