In 2020, the majority of Portugese Instagram influencers at 48.5 percent had between 5 to 20 thousand followers. A quarter were 'nano influencers' with between 1 to 5 thousand followers, and 22.2 had between 20 to 100 thousand followers. 'Mega influencers' or celebrities with over 1 million followers made up a mere 0.13 percent of all influencers in the country.
Distribution of Instagram influencers in Portugal by number of followers
Characteristic
Percentage of influencers
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HypeAuditor. (March 24, 2020). Distribution of Instagram influencers in Portugal by number of followers [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1118493/portugal-instagram-influencers-followers/
HypeAuditor. "Distribution of Instagram influencers in Portugal by number of followers ." Chart. March 24, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1118493/portugal-instagram-influencers-followers/
HypeAuditor. (2020). Distribution of Instagram influencers in Portugal by number of followers . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1118493/portugal-instagram-influencers-followers/
HypeAuditor. "Distribution of Instagram Influencers in Portugal by Number of Followers ." Statista, Statista Inc., 24 Mar 2020, https://www.statista.com/statistics/1118493/portugal-instagram-influencers-followers/
HypeAuditor, Distribution of Instagram influencers in Portugal by number of followers Statista, https://www.statista.com/statistics/1118493/portugal-instagram-influencers-followers/ (last visited August 25, 2024)
Distribution of Instagram influencers in Portugal by number of followers [Graph], HypeAuditor, March 24, 2020. [Online]. Available: https://www.statista.com/statistics/1118493/portugal-instagram-influencers-followers/