Average Instagram engagement rate in Portugal in 2020, by number of followers

Published by Beatriz Luz, May 11, 2023
In 2020, Instagram nano-influencers in Portugal with between 1 to 5 thousand followers had the highest audience engagement rate at nearly six percent. Engagement rate was down to roughly two percent in the 5 to 20 thousand follower influencer group. Despite having over 1 million followers, mega-influencers and celebrities had the lowest engagement rate with 1.74 percent.

Average Instagram influencer engagement rate* in Portugal in 2020, by number of followers

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Source

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Release date

March 2020

Region

Portugal

Survey time period

2020

Supplementary notes

Data gathered from sources including market research agencies, internet, social media companies, news media, and HypeAuditor's internal analysis.

The source does not specify the date of the survey.

* Engagement rate calculated as: Likes + comments / number of followers x 100

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