In 2020, Instagram nano-influencers in Portugal with between 1 to 5 thousand followers had the highest audience engagement rate at nearly six percent. Engagement rate was down to roughly two percent in the 5 to 20 thousand follower influencer group. Despite having over 1 million followers, mega-influencers and celebrities had the lowest engagement rate with 1.74 percent.
Average Instagram influencer engagement rate* in Portugal in 2020, by number of followers
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Engagement rate
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HypeAuditor. (March 24, 2020). Average Instagram influencer engagement rate* in Portugal in 2020, by number of followers [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1118492/portugal-instagram-engagement-rate-by-follower-numbers/
HypeAuditor. "Average Instagram influencer engagement rate* in Portugal in 2020, by number of followers." Chart. March 24, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1118492/portugal-instagram-engagement-rate-by-follower-numbers/
HypeAuditor. (2020). Average Instagram influencer engagement rate* in Portugal in 2020, by number of followers. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1118492/portugal-instagram-engagement-rate-by-follower-numbers/
HypeAuditor. "Average Instagram Influencer Engagement Rate* in Portugal in 2020, by Number of Followers." Statista, Statista Inc., 24 Mar 2020, https://www.statista.com/statistics/1118492/portugal-instagram-engagement-rate-by-follower-numbers/
HypeAuditor, Average Instagram influencer engagement rate* in Portugal in 2020, by number of followers Statista, https://www.statista.com/statistics/1118492/portugal-instagram-engagement-rate-by-follower-numbers/ (last visited August 25, 2024)
Average Instagram influencer engagement rate* in Portugal in 2020, by number of followers [Graph], HypeAuditor, March 24, 2020. [Online]. Available: https://www.statista.com/statistics/1118492/portugal-instagram-engagement-rate-by-follower-numbers/