Portugal: Instagram influencers by age and gender 2020

Published by Beatriz Luz, May 11, 2023
Nearly half of all female Instagram influencers in Portugal in 2020 were aged between 18 and 24 years old. In contrast, the majority of male influencers at 54 percent were aged between 25 and 34 years old. Overall, these two groups spanning an age range from 18 to 34 years old represented the majority of Instagram influencers in the country, with the number of influencers decreasing drastically from 35 years old onwards.

Distribution of Instagram influencers in Portugal in 2020, by age and gender

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Release date

March 2020

Region

Portugal

Survey time period

2020

Supplementary notes

Data gathered from sources including market research agencies, internet, social media companies, news media, and HypeAuditor's internal analysis.

The source does not specify the exact date of the survey.

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Overview

4

Benchmark

5

Users

8

Content reach

8

Influencers

5

Advertising & marketing

6

Further related statistics

9

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