Vietnam: purchase channels to stock up on items after coronavirus outbreak by age 2020

According to a survey by Rakuten Insight on panic buying after the coronavirus outbreak, 75 percent of Vietnamese respondents aged between 45 to 54 years stated that they purchased items in bulk in supermarkets and hypermarkets. In the same survey, 61.57 percent of respondents indicated that they had not engaged in panic buying because of the coronavirus pandemic, while 38.43 percent of respondents did.

Leading purchase channels to buy goods in bulk after coronavirus (COVID-19) among respondents in Vietnam in 2020, by age

Characteristic	16 to 24 years old	25 to 34 years old	35 to 44 years old	45 to 54 years old	55 years and older
In a supermarket/hypermarket	61.74%	62.92%	72.89%	75%	81.82%
In a small, local grocery store or kiosk	22.03%	20.12%	12.44%	11.54%	9.09%
Online on an e-commerce platform	6.96%	7.3%	7.56%	5.77%	4.55%
In a local farmer's market	8.12%	9.07%	6.22%	5.77%	4.55%
Others	1.16%	0.59%	0.89%	1.92%	0%

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Release date

May 2020

More information

Region

Vietnam

Survey time period

April 9 to 30, 2020

Number of respondents

1,151 respondents

Age group

16 years and older

Special properties

among female and male respondents that engaged in panic buying

Method of interview

Online survey

Supplementary notes

Original question: Where did you purchase the items in bulk?

The survey was conducted among 578 female and 573 male respondents.

The survey was conducted among
345 respondents aged 16 to 24 years,
507 respondents aged 25 to 34 years,
225 respondents aged 35 to 44 years,
52 respondents aged 45 to 54 years and
22 respondents aged 55 years and older.

Other surveyed countries included China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore and Taiwan.

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