D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowCraft beer drinker's reasons to try a new craft beer in the UK in 2019
In 2019, half of the responding craft beer drinkers from the United Kingdom said that they would try out a craft beer they have not tried before if a friend was to recommend it. Of the possible scenarios in the survey this word of mouth factor was the widespread reason to try a new beer. A design that stands out and an unknown brand where other top reasons to try new beers for UK craft beer drinkers.
