Marketing automation KPIs during the coronavirus (COVID-19) lockdown in Italy 2020

Online marketplaces benefited from the purchasing behavior of Italian consumers during the coronavirus (COVID-19) outbreak. Between March 9 and May 17, marketplaces of the food and grocery sectors reported a 1,272-percent increase in their product recommendations, compared to the same period of the previous year. In Italy, the online retail of pharmaceutical products saw its number of orders increase by almost 33 percent. Italian consumers appeared less interested in shopping for clothing, as the page views decreased by 64.73 percent.