By December 2023, the penetration rate of online travel booking reached 46.6 percent with 509 million internet users having used the services. Trip.com was the largest online holiday booking platform in the country.
Penetration rate of online travel booking in China from 2015 to 2023
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Share of internet users
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CNNIC. (March 22, 2024). Penetration rate of online travel booking in China from 2015 to 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1117742/china-penetration-rate-of-internet-travel-booking-users/
CNNIC. "Penetration rate of online travel booking in China from 2015 to 2023." Chart. March 22, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1117742/china-penetration-rate-of-internet-travel-booking-users/
CNNIC. (2024). Penetration rate of online travel booking in China from 2015 to 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1117742/china-penetration-rate-of-internet-travel-booking-users/
CNNIC. "Penetration Rate of Online Travel Booking in China from 2015 to 2023." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/1117742/china-penetration-rate-of-internet-travel-booking-users/
CNNIC, Penetration rate of online travel booking in China from 2015 to 2023 Statista, https://www.statista.com/statistics/1117742/china-penetration-rate-of-internet-travel-booking-users/ (last visited July 22, 2024)
Penetration rate of online travel booking in China from 2015 to 2023 [Graph], CNNIC, March 22, 2024. [Online]. Available: https://www.statista.com/statistics/1117742/china-penetration-rate-of-internet-travel-booking-users/