Apple TV+ subscriptions in the U.S. 2020, by generation

Published by
Julia Stoll
,
Jun 4, 2021
As of March 2020, Apple TV+ was most popular with Gen Z, with 11 percent of respondents to a survey held in the United States saying that they had a current Apple TV+ subscription. However, the majority of consumers across all age groups said that whilst they were aware of the service, they had not subscribed to it.

Share of adults with an Apple TV Plus subscription in the United States as of March 2020, by generation

CharacteristicI currently subscribeI currently share a password on this accountI have subscribed in the past, but not nowI have heard of this but never subscribedI have never heard of this
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Showing entries 1 to 4 (4 entries in total)
Statistic: Share of adults with an Apple TV Plus subscription in the United States as of March 2020, by generation

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Release date

March 2020

Region

United States

Survey time period

March 27 to 29, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Which option best describes your familiarity with each of the following TV and movie streaming subscription services? Apple TV+

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