Average age of beauty shoppers in selected U.S. stores 2023

Published by
D. Petruzzi,
Nov 9, 2024

Walmart and Amazon shoppers, according to a 2023 survey, are among the oldest compared to beauty shoppers at other stores in the United States. Walmart and Amazon shoppers were, on average, 48 years old. Meanwhile, Target consumers were, on average, 44 years old.

Average age of female beauty consumers who shop in selected stores in the United States in 2023

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Release date

February 2024

Region

United States

Survey time period

2023

Special properties

female beauty consumers

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