Digitally influenced retail sales in the U.S. from 2014-2022
In 2018, digital-impacted retail sales amounted to approximately 1.95 trillion U.S. dollars. This figure was forecast to reach a value of 2.43 trillion U.S. dollars by 2022. Digital-impacted retail sales include purchases made online and purchases made in-store by consumers who used a digital channel to research or browse before purchase.