Online advertising supply chain in the UK 2020, by share of ad spend

Published by Statista Research Department, Apr 30, 2024
In the first quarter of 2020, it was found that publishers received 51 percent of spending on programmatic advertising in the United Kingdom (UK). Agency fees accounted for seven percent, whereas 15 percent of the spending could not be attributed. The 2020 programmatic ad spend in the UK was estimated at 3.8 billion U.S. dollars.

Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient

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Sources

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Release date

May 2020

Region

United Kingdom

Survey time period

January 1, 2020 to March 20, 2020

Supplementary notes

The source provides the following information about the methodology of the report:
"Study participants: 15 advertisers, 12 agencies, five DSPs, six SSPs and 12 publishers, representing approximately £0.1bn of UK programmatic ad spend and nearly two-thirds of AOP (premium publisher) digital ad revenues. (...)
Data collection ran from January 1, 2020 to March 20, 2020. From 267 million impressions served from study advertisers to study publishers, 31 million (12%) were successfully matched. The rest could not be mapped due to low data quality (...)."

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