A survey held in the United States reported that 23 percent of consumers said if high touch areas such as concession stands were sanitized in between movies, they would be much more likely to visit a movie theater within a month of their state passing benchmarks for re-opening the economy, during the coronavirus outbreak. Sanitization of the space was the most popular precaution among consumers, whereas measures such as compulsory face mask wearing and offering fewer movie screenings than normal were less likely to encourage consumers to visit cinemas.
Precautions which would make consumers more likely to visit movie theaters within a month of coronavirus restrictions ending in the United States as of April 2020
Characteristic
Much more likely
Somewhat more likely
Somewhat less likely
Much less likely
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Question: And if a movie theater did the following, would you be more or less likely to go to a movie within a month of your state passing White House benchmarks for re-opening the economy?
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Morning Consult. (April 30, 2020). Precautions which would make consumers more likely to visit movie theaters within a month of coronavirus restrictions ending in the United States as of April 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1117434/willingness-visit-movie-theaters-coronavirus-usre-opening-economy/
Morning Consult. "Precautions which would make consumers more likely to visit movie theaters within a month of coronavirus restrictions ending in the United States as of April 2020." Chart. April 30, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1117434/willingness-visit-movie-theaters-coronavirus-usre-opening-economy/
Morning Consult. (2020). Precautions which would make consumers more likely to visit movie theaters within a month of coronavirus restrictions ending in the United States as of April 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1117434/willingness-visit-movie-theaters-coronavirus-usre-opening-economy/
Morning Consult. "Precautions Which Would Make Consumers More Likely to Visit Movie Theaters within a Month of Coronavirus Restrictions Ending in The United States as of April 2020." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/statistics/1117434/willingness-visit-movie-theaters-coronavirus-usre-opening-economy/
Morning Consult, Precautions which would make consumers more likely to visit movie theaters within a month of coronavirus restrictions ending in the United States as of April 2020 Statista, https://www.statista.com/statistics/1117434/willingness-visit-movie-theaters-coronavirus-usre-opening-economy/ (last visited August 25, 2024)
Precautions which would make consumers more likely to visit movie theaters within a month of coronavirus restrictions ending in the United States as of April 2020 [Graph], Morning Consult, April 30, 2020. [Online]. Available: https://www.statista.com/statistics/1117434/willingness-visit-movie-theaters-coronavirus-usre-opening-economy/
