A survey held in the United States reported that 23 percent of consumers said if high touch areas such as concession stands were sanitized in between movies, they would be much more likely to visit a movie theater within a month of their state passing benchmarks for re-opening the economy, during the coronavirus outbreak. Sanitization of the space was the most popular precaution among consumers, whereas measures such as compulsory face mask wearing and offering fewer movie screenings than normal were less likely to encourage consumers to visit cinemas.
Precautions which would make consumers more likely to visit movie theaters within a month of coronavirus restrictions ending in the United States as of April 2020
Question: And if a movie theater did the following, would you be more or less likely to go to a movie within a month of your state passing White House benchmarks for re-opening the economy?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (April 30, 2020). Precautions which would make consumers more likely to visit movie theaters within a month of coronavirus restrictions ending in the United States as of April 2020 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1117434/willingness-visit-movie-theaters-coronavirus-usre-opening-economy/
Morning Consult. "Precautions which would make consumers more likely to visit movie theaters within a month of coronavirus restrictions ending in the United States as of April 2020." Chart. April 30, 2020. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1117434/willingness-visit-movie-theaters-coronavirus-usre-opening-economy/
Morning Consult. (2020). Precautions which would make consumers more likely to visit movie theaters within a month of coronavirus restrictions ending in the United States as of April 2020. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1117434/willingness-visit-movie-theaters-coronavirus-usre-opening-economy/
Morning Consult. "Precautions Which Would Make Consumers More Likely to Visit Movie Theaters within a Month of Coronavirus Restrictions Ending in The United States as of April 2020." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/statistics/1117434/willingness-visit-movie-theaters-coronavirus-usre-opening-economy/
Morning Consult, Precautions which would make consumers more likely to visit movie theaters within a month of coronavirus restrictions ending in the United States as of April 2020 Statista, https://www.statista.com/statistics/1117434/willingness-visit-movie-theaters-coronavirus-usre-opening-economy/ (last visited January 08, 2025)
Precautions which would make consumers more likely to visit movie theaters within a month of coronavirus restrictions ending in the United States as of April 2020 [Graph], Morning Consult, April 30, 2020. [Online]. Available: https://www.statista.com/statistics/1117434/willingness-visit-movie-theaters-coronavirus-usre-opening-economy/