A survey held in the United States revealed that 22 percent of consumers said that if every seat were sanitized in between movies, they would be much more likely to visit a movie theater before their state met the required benchmarks for re-opening the economy during the coronavirus outbreak. This was the most popular precaution among consumers, whereas the idea of theaters having shortened hours and offering fewer movie screenings than normal were less likely to encourage consumers to visit cinemas.
Precautions which would make consumers more likely to visit movie theaters before their state passed coronavirus benchmarks in the United States as of April 2020
Question: If a movie theater did the following, would you be more or less likely to go to a movie before your state passed White House benchmarks for re-opening the economy?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (April 30, 2020). Precautions which would make consumers more likely to visit movie theaters before their state passed coronavirus benchmarks in the United States as of April 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1117358/willingness-to-visit-movie-theaters-coronavirus-us/
Morning Consult. "Precautions which would make consumers more likely to visit movie theaters before their state passed coronavirus benchmarks in the United States as of April 2020." Chart. April 30, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1117358/willingness-to-visit-movie-theaters-coronavirus-us/
Morning Consult. (2020). Precautions which would make consumers more likely to visit movie theaters before their state passed coronavirus benchmarks in the United States as of April 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1117358/willingness-to-visit-movie-theaters-coronavirus-us/
Morning Consult. "Precautions Which Would Make Consumers More Likely to Visit Movie Theaters before Their State Passed Coronavirus Benchmarks in The United States as of April 2020." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/statistics/1117358/willingness-to-visit-movie-theaters-coronavirus-us/
Morning Consult, Precautions which would make consumers more likely to visit movie theaters before their state passed coronavirus benchmarks in the United States as of April 2020 Statista, https://www.statista.com/statistics/1117358/willingness-to-visit-movie-theaters-coronavirus-us/ (last visited December 22, 2024)
Precautions which would make consumers more likely to visit movie theaters before their state passed coronavirus benchmarks in the United States as of April 2020 [Graph], Morning Consult, April 30, 2020. [Online]. Available: https://www.statista.com/statistics/1117358/willingness-to-visit-movie-theaters-coronavirus-us/
