In a study conducted in 2019 evaluating the state of ad fraud worldwide, it was found that the global cost of ad fraud that year reached nearly 22.4 billion U.S dollars. China accounted for the largest share of that amount, at close to 18.7 billion dollars, while in comparison, the rest of the APAC region incurred costs of 231 million. Japan was reported not to have any instances of ad fraud.
Estimated cost of digital ad fraud worldwide in 2019, by region
(in million U.S. dollars)
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Campaign Asia. (September 10, 2019). Estimated cost of digital ad fraud worldwide in 2019, by region (in million U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1117181/digital-ad-fraud-cost-region/
Campaign Asia. "Estimated cost of digital ad fraud worldwide in 2019, by region (in million U.S. dollars)." Chart. September 10, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1117181/digital-ad-fraud-cost-region/
Campaign Asia. (2019). Estimated cost of digital ad fraud worldwide in 2019, by region (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1117181/digital-ad-fraud-cost-region/
Campaign Asia. "Estimated Cost of Digital Ad Fraud Worldwide in 2019, by Region (in Million U.S. Dollars)." Statista, Statista Inc., 10 Sep 2019, https://www.statista.com/statistics/1117181/digital-ad-fraud-cost-region/
Campaign Asia, Estimated cost of digital ad fraud worldwide in 2019, by region (in million U.S. dollars) Statista, https://www.statista.com/statistics/1117181/digital-ad-fraud-cost-region/ (last visited November 22, 2024)
Estimated cost of digital ad fraud worldwide in 2019, by region (in million U.S. dollars) [Graph], Campaign Asia, September 10, 2019. [Online]. Available: https://www.statista.com/statistics/1117181/digital-ad-fraud-cost-region/
