Online sponsored ads: clicking on and buying proposed products in France 2019

Published by Statista Research Department, Nov 29, 2023
This statistic represents the likelihood of clicking on online sponsored ads and buying the recommended products in France in 2019. From the respondents, 3 in 5 shoppers (63 percent) belonging to the groups Gen Z and Millennials were clicking on online advertising. The Generation X was also more likely to buy the suggested products in these advertisement, which was 15 percent more than the Baby boomers and Silent generation.

Likeliness of clicking on online sponsored ads and buying the recommended product in France in 2019

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Source

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Release date

February 2020

Region

France

Survey time period

July - August 2019

Number of respondents

1,007 respondents

Supplementary notes

* The age groups were defined by the source as follows: Gen Z: born after 1994 (less than 25 years old); Millennials: born between 1981 and 1994 (25-38 years old); Generation X: born between 1965 and 1980 (39-54 years old); Baby boomers: born between 1946 and 1964 (55-73 years old); Silent generation: born before 1946 (74 years old and older).

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