Hungarian young adults' ways of watching movies online 2024

In 2024, paid-on-demand streaming was Hungarian young adults' most common way of watching movies, followed by using free streaming sites. At the same time, only 24 percent of respondents downloaded movies from the internet,

Illegal content downloading

Despite the trend of illegal content downloading declining in Hungary, many people still acquire online content without paying for it. According to a study conducted in 2024 among young adults, only a small share of respondents paid for downloading online content. Besides music and movies, a considerable share of young Hungarians also downloaded games, pictures, and educational materials from the internet.

Video-on-demand service usage

The popularity of video-on-demand services has been on the rise in Hungary in the last few years. In 2024, there were over five million video streaming service users in Hungary, and this figure is expected to increase over the next few years, reaching 5.56 million users in 2027. In 2023, Netflix was the most established video streaming service provider in the country, occupying a 33 percent market share.