According to a survey by Rakuten Insight in April 2022, around 36 percent of Thai male respondents stated that they made an in-game purchase because the price for that item was reasonable. The survey also explored gaming-related purchases and it revealed that around 34 percent of Thai respondents have made random-chance purchases.
Popular reasons for making in-game purchases in Thailand as of April 2022, by gender
among female and male respondents who played online games
Method of interview
Online survey
Supplementary notes
Original question: Why did you decide to make the in-game purchases
The survey was conducted among 4,415 female and 2,591 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 22, 2022). Popular reasons for making in-game purchases in Thailand as of April 2022, by gender [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
Rakuten Insight. "Popular reasons for making in-game purchases in Thailand as of April 2022, by gender." Chart. June 22, 2022. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
Rakuten Insight. (2022). Popular reasons for making in-game purchases in Thailand as of April 2022, by gender. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
Rakuten Insight. "Popular Reasons for Making In-game Purchases in Thailand as of April 2022, by Gender." Statista, Statista Inc., 22 Jun 2022, https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
Rakuten Insight, Popular reasons for making in-game purchases in Thailand as of April 2022, by gender Statista, https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/ (last visited November 24, 2024)
Popular reasons for making in-game purchases in Thailand as of April 2022, by gender [Graph], Rakuten Insight, June 22, 2022. [Online]. Available: https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
