According to an online survey conducted in China in late 2019 among mothers in their 20s, around 67 percent of respondents said they were shopping for mother and baby products on general e-commerce platforms. Only around a quarter of the respondents chose physical stores for maternity and childcare product purchases.
Leading distribution channels for maternity and childcare product purchases among mothers in their 20s in China as of November 2019
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iResearch. (December 13, 2019). Leading distribution channels for maternity and childcare product purchases among mothers in their 20s in China as of November 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1116736/china-leading-purchase-channels-for-maternity-childcare-products-among-young-mothers/
iResearch. "Leading distribution channels for maternity and childcare product purchases among mothers in their 20s in China as of November 2019." Chart. December 13, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1116736/china-leading-purchase-channels-for-maternity-childcare-products-among-young-mothers/
iResearch. (2019). Leading distribution channels for maternity and childcare product purchases among mothers in their 20s in China as of November 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1116736/china-leading-purchase-channels-for-maternity-childcare-products-among-young-mothers/
iResearch. "Leading Distribution Channels for Maternity and Childcare Product Purchases among Mothers in Their 20s in China as of November 2019." Statista, Statista Inc., 13 Dec 2019, https://www.statista.com/statistics/1116736/china-leading-purchase-channels-for-maternity-childcare-products-among-young-mothers/
iResearch, Leading distribution channels for maternity and childcare product purchases among mothers in their 20s in China as of November 2019 Statista, https://www.statista.com/statistics/1116736/china-leading-purchase-channels-for-maternity-childcare-products-among-young-mothers/ (last visited December 22, 2024)
Leading distribution channels for maternity and childcare product purchases among mothers in their 20s in China as of November 2019 [Graph], iResearch, December 13, 2019. [Online]. Available: https://www.statista.com/statistics/1116736/china-leading-purchase-channels-for-maternity-childcare-products-among-young-mothers/
