According to a survey conducted in China in late 2019 among mothers in their 20s, almost 39 percent of respondents said they dedicated between 31 and 50 percent of the total family expenditure on mother and baby products. Around four percent of respondents claimed that maternity and childcare goods accounted for more than 70 percent of the entire household expenditure. The same survey revealed that the respondents were spending around 6,877 yuan per month on average on this product category.
Share of expenditure on maternity and childcare products in total household spending in China as of November 2019
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iResearch. (December 13, 2019). Share of expenditure on maternity and childcare products in total household spending in China as of November 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1116721/china-share-of-expenditure-on-maternity-childcare-products-in-total-household-spending/
iResearch. "Share of expenditure on maternity and childcare products in total household spending in China as of November 2019." Chart. December 13, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1116721/china-share-of-expenditure-on-maternity-childcare-products-in-total-household-spending/
iResearch. (2019). Share of expenditure on maternity and childcare products in total household spending in China as of November 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1116721/china-share-of-expenditure-on-maternity-childcare-products-in-total-household-spending/
iResearch. "Share of Expenditure on Maternity and Childcare Products in Total Household Spending in China as of November 2019." Statista, Statista Inc., 13 Dec 2019, https://www.statista.com/statistics/1116721/china-share-of-expenditure-on-maternity-childcare-products-in-total-household-spending/
iResearch, Share of expenditure on maternity and childcare products in total household spending in China as of November 2019 Statista, https://www.statista.com/statistics/1116721/china-share-of-expenditure-on-maternity-childcare-products-in-total-household-spending/ (last visited December 22, 2024)
Share of expenditure on maternity and childcare products in total household spending in China as of November 2019 [Graph], iResearch, December 13, 2019. [Online]. Available: https://www.statista.com/statistics/1116721/china-share-of-expenditure-on-maternity-childcare-products-in-total-household-spending/