Share of consumers considering sustainable purchases in the Netherlands 2017-2024

Published by
D. Tighe,
Dec 10, 2024
In 2024, 73 percent of the consumers in the Netherlands said they consider sustainability in their purchasing decisions and consumer behavior, which indicates a decline compared to previous years. Since 2017, the share of Dutch shoppers that said sustainability affects their purchasing decision has remained around 80 percent until the most recent survey.

Share of consumers in the Netherlands who indicated that their purchasing decisions were influenced by sustainability from 2017 to 2024

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Release date

March 2024

Region

Netherlands

Survey time period

2017 to 2024

Number of respondents

80,500*

Age group

16-75 years

Method of interview

Panel survey

Supplementary notes

* 80,500 consumer interviews were conducted in the Nordics, the Netherlands, and the Baltics. The number of respondents for the Netherlands specifically was not provided by the source.

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Statistics on " Consumer behavior in the Netherlands "

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Other statistics that may interest you Consumer behavior in the Netherlands

Overview

6

Shopping behavior

7

Grocery shopping

5

Digital shopping

5

Sustainable shopping

3

Holiday shopping

3

Reaching Dutch consumers

7

Further related statistics

18

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