Online sponsored ads: discovery and interest in proposed products in France in 2019

Published by Statista Research Department, Nov 29, 2023
This graph represents the influence of online sponsored ads amongst French shoppers in 2019. Shoppers of all ages have claimed to discover new products and new brands through sponsored ads. The paid ads reached 2 out of 3 shoppers (73 percent) of Gen Z and the Millennials. Shoppers of all generations also seemed to appreciate the suggested products in online ads. This trend was particularly strong among young generations.

Influence of online sponsored advertisement amongst French shoppers in 2019

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Source

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Release date

February 2020

Region

France

Survey time period

July - August 2019

Number of respondents

1,007 respondents

Supplementary notes

* The age groups were defined by the source as follows:
Gen Z: born after 1994 (less than 25 years old);
Millennials: born between 1981 and 1994 (25-38 years old);
Generation X: born between 1965 and 1980 (39-54 years old);
Baby boomers: born between 1946 and 1964 (55-73 years old);
Silent generation: born before 1946 (74 years old and older).

The questions were phrased by the source as follows:
"Les annonces sponsorisées me permettent de découvrir de nouveaux produits et de nouvelles marques"
"Les produits proposés par les annonces en ligne m'intéressent".

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