Opinion of French shoppers on loyalty programs in 2019

Published by Statista Research Department, Nov 29, 2023
This statistic represents the importance of loyalty programs to French shoppers in 2019. From the respondents, 59 percent stated to prefer loyalty programs offering much more than promotions and free delivery. More than half of the respondents (51 percent) stated that they were registered in a loyalty program. The same amount also mentioned attributing an brand or a company more value when it had a loyalty program.

Importance of loyalty programs for customers in France 2019

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Statistic: Importance of loyalty programs for customers in France 2019

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Release date

February 2020

Region

France

Survey time period

July - August 2019

Number of respondents

810 respondents

Supplementary notes

The age of the respondents was not specified.

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