On May 10, 2020, it was reported that the British government were going to change their official coronavirus slogan to 'Stay alert, Control the virus, Save lives.' Although, there is some confusion as to the clarity of the new slogan, as 63 percent of survey respondents in Great Britain reported that only the old slogan, 'Stay home, Protect the NHS, Save lives,' makes it clear what they are supposed to do to stay healthy during the coronavirus pandemic.
The latest number of cases in the UK can be found here. For further information about the coronavirus pandemic, please visit our dedicated Facts and Figures page.
For which of the coronavirus (COVID-19) slogans, 'Stay alert, Control the virus, Save lives' or 'Stay home, Protect the NHS, Save lives' do you feel you know what the government is asking you to do?
Characteristic
Share of responses
Both slogans make it clear what I am supposed to do
28%
Only "Stay home, Protect the NHS, Save lives" makes it clear what I am supposed to do
63%
Only "Stay alert, Control the virus, Save lives" makes it clear what I am supposed to do
2%
Neither slogan makes it clear what I am supposed to do
The full question was worded in the source as: 'It has also been reported that the government will be using the slogan “Stay alert, Control the virus, Save lives” in the coming weeks, to replace “Stay home, Protect the NHS, Save lives”.For which of the slogans do you feel you know what the government is asking you to do?'
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (May 11, 2020). For which of the coronavirus (COVID-19) slogans, 'Stay alert, Control the virus, Save lives' or 'Stay home, Protect the NHS, Save lives' do you feel you know what the government is asking you to do? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1116312/understanding-of-new-coronavirus-slogan-in-great-britain/
YouGov. "For which of the coronavirus (COVID-19) slogans, 'Stay alert, Control the virus, Save lives' or 'Stay home, Protect the NHS, Save lives' do you feel you know what the government is asking you to do?." Chart. May 11, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1116312/understanding-of-new-coronavirus-slogan-in-great-britain/
YouGov. (2020). For which of the coronavirus (COVID-19) slogans, 'Stay alert, Control the virus, Save lives' or 'Stay home, Protect the NHS, Save lives' do you feel you know what the government is asking you to do?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1116312/understanding-of-new-coronavirus-slogan-in-great-britain/
YouGov. "For Which of The Coronavirus (Covid-19) Slogans, 'stay Alert, Control The Virus, Save Lives' or 'stay Home, Protect The Nhs, Save Lives' Do You Feel You Know What The Government Is Asking You to Do?." Statista, Statista Inc., 11 May 2020, https://www.statista.com/statistics/1116312/understanding-of-new-coronavirus-slogan-in-great-britain/
YouGov, For which of the coronavirus (COVID-19) slogans, 'Stay alert, Control the virus, Save lives' or 'Stay home, Protect the NHS, Save lives' do you feel you know what the government is asking you to do? Statista, https://www.statista.com/statistics/1116312/understanding-of-new-coronavirus-slogan-in-great-britain/ (last visited August 25, 2024)
For which of the coronavirus (COVID-19) slogans, 'Stay alert, Control the virus, Save lives' or 'Stay home, Protect the NHS, Save lives' do you feel you know what the government is asking you to do? [Graph], YouGov, May 11, 2020. [Online]. Available: https://www.statista.com/statistics/1116312/understanding-of-new-coronavirus-slogan-in-great-britain/
