In 2020, due to the appearance of the coronavirus (COVID-19) in Poland, 91 percent of companies reported a decrease in advertising revenue.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Decrease in revenue from advertising in companies due to the coronavirus (COVID-19) pandemic in Poland in 2020
Characteristic
Share of companies that reported a decrease in advertising revenue
* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.
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IAB Polska. (April 28, 2020). Decrease in revenue from advertising in companies due to the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1116172/poland-decline-in-advertising-revenue-due-the-covid-19-pandemic/
IAB Polska. "Decrease in revenue from advertising in companies due to the coronavirus (COVID-19) pandemic in Poland in 2020." Chart. April 28, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1116172/poland-decline-in-advertising-revenue-due-the-covid-19-pandemic/
IAB Polska. (2020). Decrease in revenue from advertising in companies due to the coronavirus (COVID-19) pandemic in Poland in 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1116172/poland-decline-in-advertising-revenue-due-the-covid-19-pandemic/
IAB Polska. "Decrease in Revenue from Advertising in Companies Due to The Coronavirus (Covid-19) Pandemic in Poland in 2020." Statista, Statista Inc., 28 Apr 2020, https://www.statista.com/statistics/1116172/poland-decline-in-advertising-revenue-due-the-covid-19-pandemic/
IAB Polska, Decrease in revenue from advertising in companies due to the coronavirus (COVID-19) pandemic in Poland in 2020 Statista, https://www.statista.com/statistics/1116172/poland-decline-in-advertising-revenue-due-the-covid-19-pandemic/ (last visited December 21, 2024)
Decrease in revenue from advertising in companies due to the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph], IAB Polska, April 28, 2020. [Online]. Available: https://www.statista.com/statistics/1116172/poland-decline-in-advertising-revenue-due-the-covid-19-pandemic/
