In 2020, due to the outbreak of the coronavirus (COVID-19) in Poland, the most important objectives of marketing agencies when planning advertising campaigns were image, sales, and ROI.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Most important objectives of advertising campaigns during the coronavirus (COVID-19) pandemic in Poland in 2020
* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.
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IAB Polska. (April 28, 2020). Most important objectives of advertising campaigns during the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1116155/poland-goals-of-ad-campaigns-during-to-the-covid-19-pandemic/
IAB Polska. "Most important objectives of advertising campaigns during the coronavirus (COVID-19) pandemic in Poland in 2020." Chart. April 28, 2020. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1116155/poland-goals-of-ad-campaigns-during-to-the-covid-19-pandemic/
IAB Polska. (2020). Most important objectives of advertising campaigns during the coronavirus (COVID-19) pandemic in Poland in 2020. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1116155/poland-goals-of-ad-campaigns-during-to-the-covid-19-pandemic/
IAB Polska. "Most Important Objectives of Advertising Campaigns during The Coronavirus (Covid-19) Pandemic in Poland in 2020." Statista, Statista Inc., 28 Apr 2020, https://www.statista.com/statistics/1116155/poland-goals-of-ad-campaigns-during-to-the-covid-19-pandemic/
IAB Polska, Most important objectives of advertising campaigns during the coronavirus (COVID-19) pandemic in Poland in 2020 Statista, https://www.statista.com/statistics/1116155/poland-goals-of-ad-campaigns-during-to-the-covid-19-pandemic/ (last visited November 17, 2024)
Most important objectives of advertising campaigns during the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph], IAB Polska, April 28, 2020. [Online]. Available: https://www.statista.com/statistics/1116155/poland-goals-of-ad-campaigns-during-to-the-covid-19-pandemic/
