In 2020, due to the coronavirus (COVID-19) outbreak in Poland, companies are planning communication activities. Almost half of them are planning CSR and PR activities, as well as product advertisements.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Communication activities planned due to the coronavirus (COVID-19) pandemic in Poland in 2020
* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.
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IAB Polska. (April 28, 2020). Communication activities planned due to the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1116136/poland-communication-activities-planned-due-to-the-covid-19-pandemic/
IAB Polska. "Communication activities planned due to the coronavirus (COVID-19) pandemic in Poland in 2020." Chart. April 28, 2020. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1116136/poland-communication-activities-planned-due-to-the-covid-19-pandemic/
IAB Polska. (2020). Communication activities planned due to the coronavirus (COVID-19) pandemic in Poland in 2020. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1116136/poland-communication-activities-planned-due-to-the-covid-19-pandemic/
IAB Polska. "Communication Activities Planned Due to The Coronavirus (Covid-19) Pandemic in Poland in 2020." Statista, Statista Inc., 28 Apr 2020, https://www.statista.com/statistics/1116136/poland-communication-activities-planned-due-to-the-covid-19-pandemic/
IAB Polska, Communication activities planned due to the coronavirus (COVID-19) pandemic in Poland in 2020 Statista, https://www.statista.com/statistics/1116136/poland-communication-activities-planned-due-to-the-covid-19-pandemic/ (last visited November 12, 2024)
Communication activities planned due to the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph], IAB Polska, April 28, 2020. [Online]. Available: https://www.statista.com/statistics/1116136/poland-communication-activities-planned-due-to-the-covid-19-pandemic/
