Communication activities planned due to the coronavirus (COVID-19) in Poland 2020

Communication activities planned due to the coronavirus (COVID-19) pandemic in Poland in 2020

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Source

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Release date

April 2020

Region

Poland

Survey time period

April 9-22, 2020

Number of respondents

21*

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.

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