Resign form communication activities due to the COVID-19 epidemic in Poland 2020

Communication activities which advertisers gave up on due to the coronavirus (COVID-19) pandemic in Poland in 2020

CharacteristicChange in communication activities
Events 76%
Sponsoring 48%
Promotion (contest, lottery, etc.) 29%
Image advertising 43%
PR 29%
CSR 19%
Product advertisement 14%
Internal communication 5%
Hard to tell 5%
Created with Highcharts 7.2.2Change in communication activities76%76%48%48%29%29%43%43%29%29%19%19%14%14%5%5%5%5%EventsSponsoringPromotion (contest, lottery, etc.)Image advertisingPRCSRProduct advertisementInternal communicationHard to tell
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%
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Release date

April 2020

Region

Poland

Survey time period

April 9-22, 2020

Number of respondents

21*

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.

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Statistics on " Coronavirus (COVID-19) in Poland "

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