In 2020, due to the coronavirus (COVID-19) outbreak in Poland, advertisers had to give up on communication activities. The majority, i.e., 76 percent of them had to resign from holding events. Almost half of them also gave up on sponsoring or image advertising.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Communication activities which advertisers gave up on due to the coronavirus (COVID-19) pandemic in Poland in 2020
* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.
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IAB Polska. (April 28, 2020). Communication activities which advertisers gave up on due to the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1116119/poland-resign-from-communication-activities-of-advertisers-due-the-covid-19-pandemic/
IAB Polska. "Communication activities which advertisers gave up on due to the coronavirus (COVID-19) pandemic in Poland in 2020." Chart. April 28, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1116119/poland-resign-from-communication-activities-of-advertisers-due-the-covid-19-pandemic/
IAB Polska. (2020). Communication activities which advertisers gave up on due to the coronavirus (COVID-19) pandemic in Poland in 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1116119/poland-resign-from-communication-activities-of-advertisers-due-the-covid-19-pandemic/
IAB Polska. "Communication Activities Which Advertisers Gave up on Due to The Coronavirus (Covid-19) Pandemic in Poland in 2020." Statista, Statista Inc., 28 Apr 2020, https://www.statista.com/statistics/1116119/poland-resign-from-communication-activities-of-advertisers-due-the-covid-19-pandemic/
IAB Polska, Communication activities which advertisers gave up on due to the coronavirus (COVID-19) pandemic in Poland in 2020 Statista, https://www.statista.com/statistics/1116119/poland-resign-from-communication-activities-of-advertisers-due-the-covid-19-pandemic/ (last visited December 21, 2024)
Communication activities which advertisers gave up on due to the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph], IAB Polska, April 28, 2020. [Online]. Available: https://www.statista.com/statistics/1116119/poland-resign-from-communication-activities-of-advertisers-due-the-covid-19-pandemic/
