In the first half of 2020, due to the coronavirus (COVID-19) outbreak in Poland, changes in expenditure on advertising in the online media are anticipated. The most significant changes are expected in spending on SEM, classic display, and video.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Expected changes in expenditure on advertising in the online media due to the coronavirus (COVID-19) pandemic in Poland in the 1st half of 2020
* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.
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IAB Polska. (April 28, 2020). Expected changes in expenditure on advertising in the online media due to the coronavirus (COVID-19) pandemic in Poland in the 1st half of 2020 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1116101/poland-expected-changes-in-ad-expenditure-on-online-media-due-covid-19/
IAB Polska. "Expected changes in expenditure on advertising in the online media due to the coronavirus (COVID-19) pandemic in Poland in the 1st half of 2020." Chart. April 28, 2020. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1116101/poland-expected-changes-in-ad-expenditure-on-online-media-due-covid-19/
IAB Polska. (2020). Expected changes in expenditure on advertising in the online media due to the coronavirus (COVID-19) pandemic in Poland in the 1st half of 2020. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1116101/poland-expected-changes-in-ad-expenditure-on-online-media-due-covid-19/
IAB Polska. "Expected Changes in Expenditure on Advertising in The Online Media Due to The Coronavirus (Covid-19) Pandemic in Poland in The 1st Half of 2020." Statista, Statista Inc., 28 Apr 2020, https://www.statista.com/statistics/1116101/poland-expected-changes-in-ad-expenditure-on-online-media-due-covid-19/
IAB Polska, Expected changes in expenditure on advertising in the online media due to the coronavirus (COVID-19) pandemic in Poland in the 1st half of 2020 Statista, https://www.statista.com/statistics/1116101/poland-expected-changes-in-ad-expenditure-on-online-media-due-covid-19/ (last visited December 31, 2024)
Expected changes in expenditure on advertising in the online media due to the coronavirus (COVID-19) pandemic in Poland in the 1st half of 2020 [Graph], IAB Polska, April 28, 2020. [Online]. Available: https://www.statista.com/statistics/1116101/poland-expected-changes-in-ad-expenditure-on-online-media-due-covid-19/
