Items purchased online during 12.12 sales Malaysia 2020

Published by
Amanda Siddharta,
Oct 5, 2022
A survey conducted by Vase.ai on Malaysian online shopping behavior in 2020 found that 43 percent of respondents shopped for clothing during the 12.12 sale period. Also known as the Double 12 Sale, popular online shopping platforms like Lazada, Zalora, Qoo10 and KLOOK were some of the participating e-commerce retailers during this sale. Other popular items during this sale period were beauty and hygiene products at 30 percent.

Leading items purchased online during the 12.12 sale in Malaysia in 2020

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Release date

February 2020

Region

Malaysia

Survey time period

February 11, 2020

Number of respondents

1,061 respondents

Age group

18 years and older

Special properties

among 54% of respondents who shopped during 12.12 sales

Method of interview

Online survey

Supplementary notes

The question asked was as follows: Which items did you purchase during the different sales periods?Please select all that apply for each period. - 12.12 Sale

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