A survey by Vase.ai on Malaysian online shopping behavior in 2020 found that 43 percent of respondents shopped for clothing during the 11.11 sale period. It is also known as Singles Day, a term popularized by Chinese e-commerce retailers. Other popular items during this sale period were fashion accessories at 32 percent. Some popular e-commerce sites in Malaysia were Lazada and Shopee.
Amount spent online shopping during the 11.11 sale in Malaysia in 2020
Characteristic
Share of respondents
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among 59% of respondents who shopped during 11.11 sales
Method of interview
Online survey
Supplementary notes
The question asked was as follows: Which items did you purchase during the different sales periods?Please select all that apply for each period. - 11.11 Sale
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Vase.ai. (February 11, 2020). Amount spent online shopping during the 11.11 sale in Malaysia in 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1115867/malaysia-items-purchased-online-during-1111-sales/
Vase.ai. "Amount spent online shopping during the 11.11 sale in Malaysia in 2020." Chart. February 11, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1115867/malaysia-items-purchased-online-during-1111-sales/
Vase.ai. (2020). Amount spent online shopping during the 11.11 sale in Malaysia in 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1115867/malaysia-items-purchased-online-during-1111-sales/
Vase.ai. "Amount Spent Online Shopping during The 11.11 Sale in Malaysia in 2020." Statista, Statista Inc., 11 Feb 2020, https://www.statista.com/statistics/1115867/malaysia-items-purchased-online-during-1111-sales/
Vase.ai, Amount spent online shopping during the 11.11 sale in Malaysia in 2020 Statista, https://www.statista.com/statistics/1115867/malaysia-items-purchased-online-during-1111-sales/ (last visited August 25, 2024)
Amount spent online shopping during the 11.11 sale in Malaysia in 2020 [Graph], Vase.ai, February 11, 2020. [Online]. Available: https://www.statista.com/statistics/1115867/malaysia-items-purchased-online-during-1111-sales/