A survey conducted in the United States in March 2020 found that Generation Z were most familiar with the mobile-only streaming service Quibi, with 19 percent having seen, read or heard a lot about it, compared to only one percent from the Boomers generation. Additionally, 75 percent of Boomers had seen read or heard nothing at all about Quibi, compared to just 48 percent of Generation Z.
Awareness of mobile-only streaming site Quibi in the United States as of March 2020, by generation
Question: How much have you seen, read, or heard about the following upcoming streaming services? Quibi, an upcoming mobile-only streaming service launching on April 6, 2020
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Morning Consult. (March 31, 2020). Awareness of mobile-only streaming site Quibi in the United States as of March 2020, by generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1115734/awareness-of-quibi-us-by-generation/
Morning Consult. "Awareness of mobile-only streaming site Quibi in the United States as of March 2020, by generation." Chart. March 31, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1115734/awareness-of-quibi-us-by-generation/
Morning Consult. (2020). Awareness of mobile-only streaming site Quibi in the United States as of March 2020, by generation. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1115734/awareness-of-quibi-us-by-generation/
Morning Consult. "Awareness of Mobile-only Streaming Site Quibi in The United States as of March 2020, by Generation." Statista, Statista Inc., 31 Mar 2020, https://www.statista.com/statistics/1115734/awareness-of-quibi-us-by-generation/
Morning Consult, Awareness of mobile-only streaming site Quibi in the United States as of March 2020, by generation Statista, https://www.statista.com/statistics/1115734/awareness-of-quibi-us-by-generation/ (last visited November 21, 2024)
Awareness of mobile-only streaming site Quibi in the United States as of March 2020, by generation [Graph], Morning Consult, March 31, 2020. [Online]. Available: https://www.statista.com/statistics/1115734/awareness-of-quibi-us-by-generation/
