An online survey conducted in the U.S. in March 2020 found that respondents of African American ethnicity were the most informed about new mobile-only streaming site Quibi, with 16 percent of African Americans reporting reading, hearing, or seeing a lot about the new platform. Although 47 percent had heard nothing at all about Quibi, this is far less than among White respondents, of whom 67 percent had no awareness of the site.
Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity
Question: How much have you seen, read, or heard about the following upcoming streaming services? Quibi, an upcoming mobile-only streaming service launching on April 6, 2020
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Morning Consult. (March 31, 2020). Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/
Morning Consult. "Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity." Chart. March 31, 2020. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/
Morning Consult. (2020). Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/
Morning Consult. "Awareness of Mobile-only Streaming Platform Quibi in The United States as of March 2020, by Ethnicity." Statista, Statista Inc., 31 Mar 2020, https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/
Morning Consult, Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity Statista, https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/ (last visited November 15, 2024)
Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity [Graph], Morning Consult, March 31, 2020. [Online]. Available: https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/
