During a July 2022 survey of B2C content marketers primarily from North America, 86 percent of respondents said they used short articles or posts as part of their content marketing efforts. A further 71 percent said that they used video content in their content marketing campaigns.
Leading content marketing types and tactics used by B2C marketers in North America as of July 2022
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Content Marketing Institute. (July 1, 2022). Leading content marketing types and tactics used by B2C marketers in North America as of July 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/
Content Marketing Institute. "Leading content marketing types and tactics used by B2C marketers in North America as of July 2022." Chart. July 1, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/
Content Marketing Institute. (2022). Leading content marketing types and tactics used by B2C marketers in North America as of July 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/
Content Marketing Institute. "Leading Content Marketing Types and Tactics Used by B2c Marketers in North America as of July 2022." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/
Content Marketing Institute, Leading content marketing types and tactics used by B2C marketers in North America as of July 2022 Statista, https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/ (last visited December 21, 2024)
Leading content marketing types and tactics used by B2C marketers in North America as of July 2022 [Graph], Content Marketing Institute, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1115701/content-marketing-tactics-used-in-b2c-communications-in-north-america/