YouTube had an advertising reach of around 462 million users across India as of January 2024. This was the largest audience reached via ads recorded in the country that year. Facebook and Instagram followed with approximately 367 and 363 million users respectively during the same time period.
Number of people reached by advertisements on select social media platforms in India as of January 2024
(in millions)
Figures are extrapolations based on each social media platform's own addressable advertising audience and may not match the total number of active users.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
We Are Social, & DataReportal, & Hootsuite. (February 21, 2024). Number of people reached by advertisements on select social media platforms in India as of January 2024 (in millions) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1115691/india-ad-reach-of-select-social-media/
We Are Social, und DataReportal, und Hootsuite. "Number of people reached by advertisements on select social media platforms in India as of January 2024 (in millions)." Chart. February 21, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1115691/india-ad-reach-of-select-social-media/
We Are Social, DataReportal, Hootsuite. (2024). Number of people reached by advertisements on select social media platforms in India as of January 2024 (in millions). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1115691/india-ad-reach-of-select-social-media/
We Are Social, and DataReportal, and Hootsuite. "Number of People Reached by Advertisements on Select Social Media Platforms in India as of January 2024 (in Millions)." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1115691/india-ad-reach-of-select-social-media/
We Are Social & DataReportal & Hootsuite, Number of people reached by advertisements on select social media platforms in India as of January 2024 (in millions) Statista, https://www.statista.com/statistics/1115691/india-ad-reach-of-select-social-media/ (last visited December 21, 2024)
Number of people reached by advertisements on select social media platforms in India as of January 2024 (in millions) [Graph], We Are Social, & DataReportal, & Hootsuite, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1115691/india-ad-reach-of-select-social-media/
