YouTube had an advertising reach of around 462 million users across India as of January 2024. This was the largest audience reached via ads recorded in the country that year. Facebook and Instagram followed with approximately 367 and 363 million users respectively during the same time period.
Number of people reached by advertisements on select social media platforms in India as of January 2024
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Number of users in millions
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Figures are extrapolations based on each social media platform's own addressable advertising audience and may not match the total number of active users.
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We Are Social, & DataReportal, & Hootsuite. (February 21, 2024). Number of people reached by advertisements on select social media platforms in India as of January 2024 (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1115691/india-ad-reach-of-select-social-media/
We Are Social, und DataReportal, und Hootsuite. "Number of people reached by advertisements on select social media platforms in India as of January 2024 (in millions)." Chart. February 21, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1115691/india-ad-reach-of-select-social-media/
We Are Social, DataReportal, Hootsuite. (2024). Number of people reached by advertisements on select social media platforms in India as of January 2024 (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1115691/india-ad-reach-of-select-social-media/
We Are Social, and DataReportal, and Hootsuite. "Number of People Reached by Advertisements on Select Social Media Platforms in India as of January 2024 (in Millions)." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1115691/india-ad-reach-of-select-social-media/
We Are Social & DataReportal & Hootsuite, Number of people reached by advertisements on select social media platforms in India as of January 2024 (in millions) Statista, https://www.statista.com/statistics/1115691/india-ad-reach-of-select-social-media/ (last visited July 22, 2024)
Number of people reached by advertisements on select social media platforms in India as of January 2024 (in millions) [Graph], We Are Social, & DataReportal, & Hootsuite, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1115691/india-ad-reach-of-select-social-media/