Leading social media sites India 2024

Facebook had the largest market share among social media platforms across India at roughly 64 percent as of October 2024. The Meta-owned social network site has consistently led the country's social media market since 2019. Instagram was the second leading social media platform during that period with a market share of over 25 percent, reflecting a fluctuating trend that emerged in the previous year. 

Commercial social media usage in India

Apart from creating user-generated content, Indians have leveraged social media to grow their businesses. As consumption via online channels increased, social media began playing an important role in stimulating the Indian economy. Among the most popularly used social media platforms in India, Facebook was increasingly used for digital marketing. On the other hand, Instagram emerged as the country’s leading platform for influencer collaboration.

Meta Platforms

Since its launch in 2004, Facebook has quickly gone on to become the social media giant it is today. Having acquired leading social media platforms Instagram and WhatsApp, the company rebranded itself as Meta Platforms Inc. in 2021. The following year Meta generated a revenue of nearly 116 billion U.S. dollars. The company has further set its sights on bringing the metaverse to life to enhance the online experience of over three billion Facebook users across the world.