Awareness of mobile-only streaming platform Quibi in the U.S. 2020

Published by
Julia Stoll,
Jan 13, 2021
According to a survey held in March 2020 in the United States, just seven percent of respondents were very familiar with the mobile-only streaming service Quibi. However, 63 percent had not heard, read or seen anything at all about the platform.

Share of adults who have heard of mobile-only streaming service Quibi in the United States as of March 2020

CharacteristicShare of respondents
A lot 7%
Some 13%
Not much 18%
Nothing at all 63%
Showing entries 1 to 4 (4 entries in total)
Created with Highcharts 7.2.2Share of respondents7%7%13%13%18%18%63%63%A lotSomeNot muchNothing at all
0%10%20%30%40%50%60%70%

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Release date

March 2020

Region

United States

Survey time period

March 27 to 29, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: How much have you seen, read, or heard about the following upcoming streaming services? Quibi, an upcoming mobile-only streaming service launching on April 6, 2020

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