In April 2020, almost over 70 percent of advertising companies in Russia planned to reduce salaries or the number of staff members as well as office rent and other costs in case of the deterioration of the COVID-19 situation. Another suggested measure was business re-profiling, with one quarter of respondents considering that. Only nine percent believed that their company would be closed.
In your opinion, what measures will be taken in your company in case the situation deteriorates this year?*
Characteristic
Share of respondents
We will begin/continue to reduce salaries or non-essential staff
77%
We will begin/continue to reduce rent and other expenses
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Russian Association of Communication Agencies. (April 30, 2020). In your opinion, what measures will be taken in your company in case the situation deteriorates this year?* [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1115620/advertisers-plans-for-covid-19-deterioration-russia/
Russian Association of Communication Agencies. "In your opinion, what measures will be taken in your company in case the situation deteriorates this year?*." Chart. April 30, 2020. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1115620/advertisers-plans-for-covid-19-deterioration-russia/
Russian Association of Communication Agencies. (2020). In your opinion, what measures will be taken in your company in case the situation deteriorates this year?*. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1115620/advertisers-plans-for-covid-19-deterioration-russia/
Russian Association of Communication Agencies. "In Your Opinion, What Measures Will Be Taken in Your Company in Case The Situation Deteriorates This Year?*." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/statistics/1115620/advertisers-plans-for-covid-19-deterioration-russia/
Russian Association of Communication Agencies, In your opinion, what measures will be taken in your company in case the situation deteriorates this year?* Statista, https://www.statista.com/statistics/1115620/advertisers-plans-for-covid-19-deterioration-russia/ (last visited December 31, 2024)
In your opinion, what measures will be taken in your company in case the situation deteriorates this year?* [Graph], Russian Association of Communication Agencies, April 30, 2020. [Online]. Available: https://www.statista.com/statistics/1115620/advertisers-plans-for-covid-19-deterioration-russia/
