The coronavirus (COVID-19) outbreak contributed to the cost-per-click growth in certain industries in Russia, among which the most significant figure was recorded for marketing and advertising and online banking, with an over 1.20 and 1.40 U.S. dollar increment per click in March 2020 compared to December 2019, respectively. Interestingly, the CPC for online education-related sites fell by over four times in value in the latest observed period relative to December 2019.
Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in Russia from October 2019 to March 2020, by industry
(in U.S. dollars)
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Semrush. (May 5, 2020). Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in Russia from October 2019 to March 2020, by industry (in U.S. dollars) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1115502/russia-cpc-pre-and-post-covid-19-by-industry/
Semrush. "Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in Russia from October 2019 to March 2020, by industry (in U.S. dollars)." Chart. May 5, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1115502/russia-cpc-pre-and-post-covid-19-by-industry/
Semrush. (2020). Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in Russia from October 2019 to March 2020, by industry (in U.S. dollars). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1115502/russia-cpc-pre-and-post-covid-19-by-industry/
Semrush. "Average Monthly Cost-per-click (Cpc) in Search Advertising before and after The Coronavirus (Covid-19) Outbreak in Russia from October 2019 to March 2020, by Industry (in U.S. Dollars)." Statista, Statista Inc., 5 May 2020, https://www.statista.com/statistics/1115502/russia-cpc-pre-and-post-covid-19-by-industry/
Semrush, Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in Russia from October 2019 to March 2020, by industry (in U.S. dollars) Statista, https://www.statista.com/statistics/1115502/russia-cpc-pre-and-post-covid-19-by-industry/ (last visited November 23, 2024)
Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in Russia from October 2019 to March 2020, by industry (in U.S. dollars) [Graph], Semrush, May 5, 2020. [Online]. Available: https://www.statista.com/statistics/1115502/russia-cpc-pre-and-post-covid-19-by-industry/
