In 2019, the inability to track targeted customers through their entire shopping journey was chosen by 42 percent of retailer respondents as the main challenge to implementing and growing/evolving their personalization strategy and tactics. Attributing marketing performance to individual programs, campaigns, or channels was seen as another primary barrier to such strategies and tactics.
What are your three primary challenges to implement and grow/evolve your personalization strategy and tactics?
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*Fifty-five percent of survey respondents were employees of traditional brick-and-mortar retailers with web divisions or branded manufacturers with largely wholesale businesses. Another 45% were pure plays or online retailers.
Fifty-nine percent of respondents were at the VP level or above in their organization. Another 23% described themselves as C-suite leaders. Additionally, 48% of respondents were part of their company’s eCommerce or marketing teams.
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National Retail Federation. (March 11, 2019). What are your three primary challenges to implement and grow/evolve your personalization strategy and tactics? [Graph]. In Statista. Retrieved April 04, 2025, from https://www.statista.com/statistics/1115449/challenges-to-implementing-personalization-strategies-of-us-retailers/
National Retail Federation. "What are your three primary challenges to implement and grow/evolve your personalization strategy and tactics?." Chart. March 11, 2019. Statista. Accessed April 04, 2025. https://www.statista.com/statistics/1115449/challenges-to-implementing-personalization-strategies-of-us-retailers/
National Retail Federation. (2019). What are your three primary challenges to implement and grow/evolve your personalization strategy and tactics?. Statista. Statista Inc.. Accessed: April 04, 2025. https://www.statista.com/statistics/1115449/challenges-to-implementing-personalization-strategies-of-us-retailers/
National Retail Federation. "What Are Your Three Primary Challenges to Implement and Grow/Evolve Your Personalization Strategy and Tactics?." Statista, Statista Inc., 11 Mar 2019, https://www.statista.com/statistics/1115449/challenges-to-implementing-personalization-strategies-of-us-retailers/
National Retail Federation, What are your three primary challenges to implement and grow/evolve your personalization strategy and tactics? Statista, https://www.statista.com/statistics/1115449/challenges-to-implementing-personalization-strategies-of-us-retailers/ (last visited April 04, 2025)
What are your three primary challenges to implement and grow/evolve your personalization strategy and tactics? [Graph], National Retail Federation, March 11, 2019. [Online]. Available: https://www.statista.com/statistics/1115449/challenges-to-implementing-personalization-strategies-of-us-retailers/
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