Metrics used by U.S. retailers to measure personalization initiative success 2019

Published by
Tugba Sabanoglu,
Feb 22, 2024
In 2019, conversion rate was chosen by 49 percent of retailer respondents as an effective way of judging the success of their personalization initiatives. Click-through rate and average order value were other metrics which retailers found useful for measuring the success of personalization programs.

What are the primary metrics that you track to measure your personalization initiatives and their success?

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

April 2019

Region

United States

Survey time period

Q4 2018

Number of respondents

57 respondents

Special properties

Retailers*

Supplementary notes

*Fifty-five percent of survey respondents were employees of traditional brick-and-mortar retailers with web divisions or branded manufacturers with largely wholesale businesses. Another 45% were pure plays or online retailers.

Fifty-nine percent of respondents were at the VP level or above in their organization. Another 23% described themselves as C-suite leaders. Additionally, 48% of respondents were part of their company’s eCommerce or marketing teams.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " E-commerce in the Netherlands "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you E-commerce in the Netherlands

Market size

7

Penetration

5

Online shopping

8

Cross-border

5

Biggest e-tailers

7

Online payment

6

Further related statistics

8

Further Content: You might find this interesting as well

Statistics

Topics

E-commerce in the NetherlandsE-commerce in the European UnionE-commerce in BelgiumOnline fashion in the NetherlandsOnline grocery shopping in the Netherlands
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu