In 2019, conversion rate was chosen by 49 percent of retailer respondents as an effective way of judging the success of their personalization initiatives. Click-through rate and average order value were other metrics which retailers found useful for measuring the success of personalization programs.
What are the primary metrics that you track to measure your personalization initiatives and their success?
*Fifty-five percent of survey respondents were employees of traditional brick-and-mortar retailers with web divisions or branded manufacturers with largely wholesale businesses. Another 45% were pure plays or online retailers.
Fifty-nine percent of respondents were at the VP level or above in their organization. Another 23% described themselves as C-suite leaders. Additionally, 48% of respondents were part of their company’s eCommerce or marketing teams.
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DMC. (April 21, 2019). What are the primary metrics that you track to measure your personalization initiatives and their success? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1115435/metrics-used-by-us-retailers-to-measure-personalization-initiative-success/
DMC. "What are the primary metrics that you track to measure your personalization initiatives and their success?." Chart. April 21, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1115435/metrics-used-by-us-retailers-to-measure-personalization-initiative-success/
DMC. (2019). What are the primary metrics that you track to measure your personalization initiatives and their success?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1115435/metrics-used-by-us-retailers-to-measure-personalization-initiative-success/
DMC. "What Are The Primary Metrics That You Track to Measure Your Personalization Initiatives and Their Success?." Statista, Statista Inc., 21 Apr 2019, https://www.statista.com/statistics/1115435/metrics-used-by-us-retailers-to-measure-personalization-initiative-success/
DMC, What are the primary metrics that you track to measure your personalization initiatives and their success? Statista, https://www.statista.com/statistics/1115435/metrics-used-by-us-retailers-to-measure-personalization-initiative-success/ (last visited December 22, 2024)
What are the primary metrics that you track to measure your personalization initiatives and their success? [Graph], DMC, April 21, 2019. [Online]. Available: https://www.statista.com/statistics/1115435/metrics-used-by-us-retailers-to-measure-personalization-initiative-success/
