In 2019, 64 percent of retailers surveyed stated that the site conversion rate of their digital business had increased when compared to the previous year. Over a third of respondents (36 percent) reported that the average value per order of their digital business decreased during that time.
Year-on-year change in digital business performance of retailers in the United States in 2019, by metric
*Fifty-five percent of survey respondents were employees of traditional brick-and-mortar retailers with web divisions or branded manufacturers with largely wholesale businesses. Another 45% were pure plays or online retailers.
Fifty-nine percent of respondents were at the VP level or above in their organization. Another 23% described themselves as C-suite leaders. Additionally, 48% of respondents were part of their company’s eCommerce or marketing teams.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
National Retail Federation. (March 11, 2019). Year-on-year change in digital business performance of retailers in the United States in 2019, by metric [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1115415/digital-retail-business-performance-development-by-metric-us/
National Retail Federation. "Year-on-year change in digital business performance of retailers in the United States in 2019, by metric." Chart. March 11, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1115415/digital-retail-business-performance-development-by-metric-us/
National Retail Federation. (2019). Year-on-year change in digital business performance of retailers in the United States in 2019, by metric. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1115415/digital-retail-business-performance-development-by-metric-us/
National Retail Federation. "Year-on-year Change in Digital Business Performance of Retailers in The United States in 2019, by Metric." Statista, Statista Inc., 11 Mar 2019, https://www.statista.com/statistics/1115415/digital-retail-business-performance-development-by-metric-us/
National Retail Federation, Year-on-year change in digital business performance of retailers in the United States in 2019, by metric Statista, https://www.statista.com/statistics/1115415/digital-retail-business-performance-development-by-metric-us/ (last visited December 19, 2024)
Year-on-year change in digital business performance of retailers in the United States in 2019, by metric [Graph], National Retail Federation, March 11, 2019. [Online]. Available: https://www.statista.com/statistics/1115415/digital-retail-business-performance-development-by-metric-us/
