In 2019, 64 percent of retailers surveyed stated that the site conversion rate of their digital business had increased when compared to the previous year. Over a third of respondents (36 percent) reported that the average value per order of their digital business decreased during that time.
Year-on-year change in digital business performance of retailers in the United States in 2019, by metric
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*Fifty-five percent of survey respondents were employees of traditional brick-and-mortar retailers with web divisions or branded manufacturers with largely wholesale businesses. Another 45% were pure plays or online retailers.
Fifty-nine percent of respondents were at the VP level or above in their organization. Another 23% described themselves as C-suite leaders. Additionally, 48% of respondents were part of their company’s eCommerce or marketing teams.
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National Retail Federation. (March 11, 2019). Year-on-year change in digital business performance of retailers in the United States in 2019, by metric [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1115415/digital-retail-business-performance-development-by-metric-us/
National Retail Federation. "Year-on-year change in digital business performance of retailers in the United States in 2019, by metric." Chart. March 11, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1115415/digital-retail-business-performance-development-by-metric-us/
National Retail Federation. (2019). Year-on-year change in digital business performance of retailers in the United States in 2019, by metric. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1115415/digital-retail-business-performance-development-by-metric-us/
National Retail Federation. "Year-on-year Change in Digital Business Performance of Retailers in The United States in 2019, by Metric." Statista, Statista Inc., 11 Mar 2019, https://www.statista.com/statistics/1115415/digital-retail-business-performance-development-by-metric-us/
National Retail Federation, Year-on-year change in digital business performance of retailers in the United States in 2019, by metric Statista, https://www.statista.com/statistics/1115415/digital-retail-business-performance-development-by-metric-us/ (last visited July 22, 2024)
Year-on-year change in digital business performance of retailers in the United States in 2019, by metric [Graph], National Retail Federation, March 11, 2019. [Online]. Available: https://www.statista.com/statistics/1115415/digital-retail-business-performance-development-by-metric-us/
