A survey of Indonesian consumer behavior during Ramadan in 2019 found that 35 percent of the millennial respondents started their Ramadan shopping a month before Ramadan. During this time, there is usually an increase in spending among Indonesian Muslims. This is driven in part by the 13th month salary that every employee receives.
Ramadan shopping plans in Indonesia in 2019, by demographic group
Characteristic
A month before
A week before
During Ramadan
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Millennials: Males and females aged between 18-34 years Mudik traveler: Annual home comers who undertake mudik travel Fitness enthusiasts: Health & fitness freaks who are spotted near gym & fitness centers Business professionals: White-collared earning class seen in business locations Affluent audience: Wealthy Indonesians who are seen in plush localities Digital natives: True mobile first users who use mobile wallets, finance & shopping apps Hijabista: Female 18+, who are frequently seen at mosques & religious places Housewives: Female 25+ who are predominantly seen at home locations, retail outlets & schools/daycares in a day.
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InMobi, & MMA. (May 11, 2019). Ramadan shopping plans in Indonesia in 2019, by demographic group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1115362/indonesia-ramadan-shopping-plans-by-demographic-group/
InMobi, und MMA. "Ramadan shopping plans in Indonesia in 2019, by demographic group." Chart. May 11, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1115362/indonesia-ramadan-shopping-plans-by-demographic-group/
InMobi, MMA. (2019). Ramadan shopping plans in Indonesia in 2019, by demographic group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1115362/indonesia-ramadan-shopping-plans-by-demographic-group/
InMobi, and MMA. "Ramadan Shopping Plans in Indonesia in 2019, by Demographic Group." Statista, Statista Inc., 11 May 2019, https://www.statista.com/statistics/1115362/indonesia-ramadan-shopping-plans-by-demographic-group/
InMobi & MMA, Ramadan shopping plans in Indonesia in 2019, by demographic group Statista, https://www.statista.com/statistics/1115362/indonesia-ramadan-shopping-plans-by-demographic-group/ (last visited August 25, 2024)
Ramadan shopping plans in Indonesia in 2019, by demographic group [Graph], InMobi, & MMA, May 11, 2019. [Online]. Available: https://www.statista.com/statistics/1115362/indonesia-ramadan-shopping-plans-by-demographic-group/
